baseline grid

Tone of voice

Our “Why?”

To use the power of software to unlock every human’s potential

Our vision

An app in every business and in the hands of every entrepreneur

Our “How?”

Making software so easy, everyone can do it
Refreshingly simple

“If you can’t explain it to a 6-year-old, you don’t understand it.”

Albert Einstein
No

A CPE will initiate a kickoff call.

Pick your base features from our library of reusable features.

Turnkey applications

If a feature is not present in our list, you can add your own custom feature.

Yes

Our productologist will call you.

Our reusable features (things like shopping cart, login or Apple Pay) click together like Lego.

Pre-packaged apps

Can’t find what you’re looking for? We’ll create any custom feature you need.

  • No unexplained acronyms
  • Really dig into the tech so you can explain it simply
Fresh thinking

Look at every problem differently

No

A complete ecommerce solution

Utilise our no-code app building platform.

Software maintenance you can rely on

There’s only one place to go if you want to build an app. Builder.ai has extensive experience in high-quality app building.

Yes

Your ‘Shop-in-a-Box’

Do you buy a pizza oven when you’re hungry? No, you ring up Dominos. Don’t build an app, order it.

Software that never loses its new car smell

Build your app with us. Of course we’d say that (it pays our bills). Maybe listen to the BBC or Pepsi instead?

  • Is there a nice metaphor to explain what we’re doing?
  • Replace jargon or techie terms with more interesting ones
Everyone’s invited

Expanding out, not dumbing down

No

We have extensive app delivery experience across SMB and enterprise sectors.

Submit recent bill >

Next steps: book kickoff call with CPE.

Yes

What’s it like to work with us? Ask the BBC. No really, check out this app we made them.

Calculate my savings >

Why book a call with our expert?
> It’s quick
> You’ll end the call with your app idea mapped out
> That includes timings
> And pricing too

  • Shout about what our amazing tech can do for customers
  • Reassure them with social proof, our experience and explain the benefits
Natural intelligence

We’re AI powered but our real power comes from smart humans

No

Software As Easy As Ordering Pizza

Improve the UX of your PWA with a customisable MVP and reduce software development costs significantly.

Our customers can

The Builder.ai platform offers

For businesses of different sizes

Yes

Software as easy as ordering pizza

Test your users’ experience in your app with an MVP (minimum viable product) – you’ll save time and money.

You can

We offer

Whatever size your business is

  • No weird capitalization – make it look like a human conversation
  • Talk directly to your reader
How to talk to different audiences

Explain “Making software so easy, everyone can do it” for our 3 personas...


Unpacking our ‘easy’ message for different personas

Small business

Studio Store

Entrepreneur

Builder Studio

Enterprise

Builder Studio

Get your ‘Shop in a Box’ with everything you need to sell online. No hidden fees. No revenue share. No unexpected surprises.

You don’t need to speak tech to bring your app idea to life. Just chat to our AI (she’s called Natasha) about what you need and she’ll build it – 6x faster and 70% cheaper.

Keep your business competitive with software that does exactly what you want. You don’t need tech skills or extra internal resources. We project manage it all.